Modular Kitchens emblem Sleek, from the house of Asian Paints, has launched a marketing campaign with the tagline’ Modern Kitchens for Modern Minds.’ It is the first advertising campaign for the logo because it became part of the Asian Paints circle of relatives. Madison BMB from Madison World has advanced the campaign idea from in-depth client research wherein respondents equated modular kitchens with openness and modernity. Sleek Kitchens convey excessive sophistication and functionality to areas, making them extra efficient and current. Products like the pull-out organizer and the step-ladder that match a fragment of the distance a small stool could otherwise occupy make it less complicated to attain objects saved at a higher degree.
The TVC is a slice of the normal life of a current couple. The story takes place in a Sleek urban kitchen in the domestic of a progressive couple. The father-son duo is seen navigating and working simply and finesse, indicating that it isn’t their first time in the kitchen. The father breezes through kitchen responsibilities while coaching his son on the simplest kitchen capabilities; however, he also has valuable life lessons through them. This is their very own satisfactory time in the absence of their spouse at home. The spouse returns home to peer her son, assisting his dad in setting the table with a sparkling meal.
On seeing his mom back from paintings inside the doorway, the son immediately takes her bag – a gesture of assistance that nobody taught him in line with se, but something he has discovered along with the manner.
Pragyan Kumar, Vice-President of Home Improvement, Asian Paints Ltd., says, “At Sleek Kitchens, we strongly believe in being in sync with the times, and that layout can play an important role in assisting the demands of our new lifestyles.
The ethos of ‘Modern Kitchens, Modern Minds’ drives our innovation effort, and that’s the fee we carry to our clients: nicely designed kitchens that aren’t just lovely but make matters easier and smoother to use for all. From the concealed step ladder that offers easy admission to the difficult attain regions, smart chimneys, and different appliances that make cooking a breeze to the overall kitchen layout, everything is thought through to ensure you get your dream kitchen. The joys of the modern family are greater by a present-day thoughtfully designed kitchen – that’s been the essence of Sleek and this TVC.”
Amit Single, Chief Operating Officer of Asian Paints Ltd., says, “Asian Paints’ foray into the domestic improvement phase has been capable of assisting us in toughening our imaginative and prescient of partnering humans in creating lovely houses. The kitchen as a space has converted from a functional place to a place showcased with delight. Sleek’s capacity to understand each purchaser’s requirement and construct their dream kitchens suits in properly with the overall Asian Paints imaginative and prescient.”
Raj Nair, the CEO and Chief Creative Officer of Madison BMB, says, “This is the relaunch of Sleek Kitchens, India’s most well-known Modular Kitchens emblem, on account that is turning into a part of Asian Paints. The modernity inside the design, the openness of the kitchen layout, the contemporariness inside the aesthetics, and the attention to detail all create an exceptional offering. For example, the mid-manner organizer makes for handy stacking at arm’s period. Or, indeed, the extremely convenient and discreet step ladder.
Just a couple of ultra-thoughtful capabilities designed to dazzle and match the most present-day appliances like the hobs, the exhaust, the oven, and even a concealed refrigerator! When supplied via a frontrunner like Asian Paints, the modern layout transforms to the modernity notion that appeals to modern minds. Therefore, who says a person cannot rule a kitchen? And alongside the manner, impart a few vital life lessons to his son?
We look forward to the conversation concerning movie/print/outside/point of sale fabric cooking up very positive emotions among clients, thinking about the package deal changed into already a success at the provider launch.” Kim Solomon, COO of Madison BMB, says, “To create a verbal exchange for Sleek, we preferred to do the most obvious – complicated showcasing of the product most effective or pass a few steps ahead and create exciting storytelling. It is also essential for the Brand to have a larger point of view and express it. This is the stance of a real leader. What resulted makes us simply proud of paintings for the Brand.”
The excellent desire for a regular medium-sized kitchen.
If laid out nicely, this is an incredibly green kitchen to prepare dinner in.
If the area lets in, an island or peninsula can upload additional storage and function.
Household visitors can interfere with a work triangle.
Reduce site visitors by placing the fridge on the cease of one leg of the L shape.
Microwave/hood combination is the most efficient use of area but is no longer wonderful for maximum ventilation.