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Luxury Fashion Turns to Interior Designers and Architects to Appeal to Lifestyle Consumers

by Nick Massey
September 23, 2023
in Interior Design
0

Imagine a fun and caffeine-crammed week of parties and suggestions in Milan. Versace, Fendi, and Prada are the talk of the city. Everyone’s abuzz about what Raf Simons is. No, it is now not Milan Fashion Week we are talking about—it’s Milan Design Week. It’s simply one of the examples of the manner fashion houses are an increasing number of eying ‘home’ as an exceedingly untapped opportunity to transport beyond customers’ closets, or in some instances, capitalizing on the design lovers in their center customer base via bringing celebrated designers and designers into the style international.

Interior DesignersPerhaps the biggest overlap of layout lovers and the world of high fashion turned into at Versace’s FuoriSalone showcase. The storied—and famously non-public—Versace Palazzo at Via Gesu became open for the general public to view the latest traces within the Versace Home collection. To create the set for the exhibition, Donatella hand-picked New York City’s personal Sasha Bikoff. The New York-based interior clothier has become an immediate household call for overhauling a condo within the Dakota—at just 25 years old—and again for her colorful contribution to the 2018 Kips Bay Decorator Show House.

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Her signature aesthetic, color-filled and vibrant, turned into a natural shape for Versace; in terms of style, the foundation of the Italian design house is commonly the woman who’s the lifestyle of the birthday celebration. Channeling a shared fondness for Miami, Bikoff created a technicolor ode to maximalism inspired via archival prints from the advert campaign shot through Richard Avedon for the fall/wintry weather 1994 prepared-to-wear series.

“She used Versace Home pieces but completely reimagined them to supplement the surroundings, and that’s why she used metal neon leather-based or faux furs to cover the various fixtures. The result is wonderful. Art-deco meets delusion,” said Donatella Versace, who turned thrilled with Bikoff’s interpretation.
Elsewhere at Milan Design Week, Louis Vuitton commissioned one of the interiors global’s favored designers, Marcel Wanders, to feature the most up-to-date pieces in its Objets Nomades furnishings collection.

Wanders designed a vase, couch, armchair, and lamp for Objets Nomades, which additionally showed as a part of FuoriSalone. His portions are evocative of Lous Vuitton’s inventive director Virgil Abloh’s dependent tailoring for the style house’s spring 2019 menswear series. The scarlet hue utilized by Wanders also resembles the dye Abloh used inside the equal collection. A harness-like motif repeats throughout the group, as an intertwined ash base at the seating and vase and around the lamp is leather-based. Intentional or not, the motif calls to mind the harness in actor Timothée Chalamet’s Abloh-designed ensemble for the Golden Globes pink carpet; versions of the accessory have been additionally part of the fashion house’s current collection.

Prada also had a presence at Milan Design Week, albeit in an extraordinary scope. The Italian layout house tapped distinguished architects Liz Diller, Cini Boeri, and Kazuyo Sejima to reimagine the conventional nylon bag for the Prada Invites spring/summer 2019 series. The designs had been toasted at a cocktail celebration at the Prada shop in the historic Galleria Vittorio Emanuele II. While many luxury style heavyweights showed with celebrity creatives from the structure and layout fields, Danish fabric employer Kvadrat drew great interest in its collaboration with Raf Simons. The fixtures-turned-menswear clothier has been a fixture in the fashion circuit since he founded his eponymous label in 1995.

In the wake of his departure from Calvin Klein in December, Simons has chosen to be cognizance of his label and his six 12 months-lengthy partnership with Kvadrat. Though the collaboration between Kvadrat and Simons has spanned upwards of 1/2 a decade, this 12 months’ collection became relatively anticipated as those engaged with the style international have awaited any information of Simons’ latest moves with bated breath. The strategy of boosting commercial enterprise by attracting customers’ inclination closer to precise design in fashion and a broader lifestyle experience extends to brands that don’t target for the extremely affluent. Just look at the imminent collaboration between Rent the Runway and West Elm.

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