Imagine a fun-and caffeine-crammed week of parties and suggests in Milan. Versace, Fendi, and Prada are the talk of the city. Everyone’s abuzz approximately what Raf Simons is as much as. No, it is now not Milan Fashion Week we are talking about—it’s Milan Design Week. It’s simply one of the examples of the manner fashion houses are an increasing number of eying ‘home’ as an exceedingly untapped opportunity to transport beyond customers’ closets, or in some instances, capitalizing on the design aficionados in their center customer base via bringing celebrated designers and designers into the style international.
Perhaps the biggest overlap of layout lovers and the world of high fashion turned into at Versace’s FuoriSalone showcase. The storied—and famously non-public—Versace Palazzo at Via Gesu changed into open for the general public to view the latest traces within the Versace Home collection. To create the set for the exhibition, Donatella hand-picked New York City’s personal Sasha Bikoff.
The New York-based totally interior clothier has become an immediately household call for her overhaul of a condo within the Dakota—at just 25 years antique—and again for her colorful contribution to the 2018 Kips Bay Decorator Show House. Her signature aesthetic, color-filled and vibrant, turned into a natural in shape for Versace; after all, in terms of style, the foundation of the Italian design house is commonly the woman who’s the lifestyles of the birthday celebration. Channeling a shared fondness for Miami, Bikoff created a technicolor ode to maximalism inspired via archival prints from the advert campaign shot through Richard Avedon for the fall/wintry weather 1994 prepared-to-wear series.
“She used Versace Home pieces but completely reimagined to supplement the surroundings and that’s why she used metal neon leather-based or faux furs to cover the various pieces of fixtures. The end result is wonderful. Art-deco meets delusion,” said Donatella Versace, who turned into thrilled with Bikoff’s interpretation.
Elsewhere at Milan Design Week, Louis Vuitton commissioned one of the interiors global’s favored designers, Marcel Wanders, to feature the most up-to-date pieces to its Objets Nomades furnishings collection.
Wanders designed a vase, couch, armchair, and a lamp for Objets Nomades, which additionally showed as a part of FuoriSalone. His portions are evocative of Lous Vuitton inventive director Virgil Abloh’s dependent tailoring for the style house’s spring 2019 menswear series. The scarlet hue utilized by Wanders additionally bears a striking resemblance to the hue utilized by Abloh inside the equal collection. A harness-like motif repeats throughout the collection, as an intertwined ash base at the seating and vase and around the lamp in leather-based. Intentional or now not, the motif calls to mind the harness in actor Timothée Chalamet’s Abloh-designed ensemble for the Golden Globes pink carpet; versions of the accessory have been additionally part of the fashion house’s current collection.
Prada also had a presence at Milan Design Week, albeit in an extraordinary scope. The Italian layout house tapped distinguished architects Liz Diller, Cini Boeri, and Kazuyo Sejima to reimagine the conventional nylon bag for the Prada Invites spring/summer 2019 series. The designs had been toasted at a cocktail celebration at the Prada shop in the historic Galleria Vittorio Emanuele II.
While a number of luxury style heavyweights showed with celebrity creatives from the structure and layout fields, Danish fabric employer Kvadrat drew great interest for its collaboration with Raf Simons. The fixtures-turned-menswear clothier has been a fixture at the fashion circuit considering that founding his eponymous label in 1995.
In the wake of his departure from Calvin Klein closing December, Simons has chosen to cognizance on his label and his six 12 months-lengthy partnership with Kvadrat. Though the partnership between Kvadrat and Simons has spanned upwards of 1/2 a decade, this 12 months’ collection turned into relatively anticipated as those engaged with the style international have awaited any information of Simons’ latest moves with bated breath.
The strategy of boosting commercial enterprise by way of attractive to customers’ inclination closer to precise design in both fashion and a broader lifestyle experience extends to brands who don’t goal the extremely affluent. Just have a look at the imminent collaboration between Rent the Runway and West Elm.