On a sunny day outside the beachside town of Málaga, Spain it’s commonplace to find a painting placing on a deserted wall amidst the greater expected types of graffiti. Getting towards the paintings, it’s miles even extra surreal to recognize the portray is a Monet or a Vermeer or a Rembrandt – well, a duplicate of 1 – and that the body it seems to be placed in is an illusion, a part of the portray itself.
At this spot just off the motorway in Vélez-Málaga, there aren’t any vacationer loads shuffling via a crowded museum and no stark white gallery walls, just a pleasant viewing revel in with the sound of birds chirping and a heat breeze.
Spanish artist Julio Anaya Cabanding likes to paint in this environment. With his classical education, he has specialized in replicating antique masterpieces (and their authentic frames) in abandoned locations, and on abandoned cardboard.
“The collectors are loopy with the cardboard,” stated Cabanding, pointing to portions in his small Málaga studio in La Térmica cultural center.
Less than a year gave that graduating from the faculty of Fine Arts at the University of Málaga, the 31-yr-vintage Cabanding unearths himself with a busy schedule of art festivals and indicates at international galleries, in addition to a waitlist of collectors who found his work through Instagram.
Instagram As Art Marketplace
Lacking the art world cachet of other Spanish towns like Barcelona, Madrid, or Bilbao, the artwork seen in Málaga is still nascent. But with the Centre Pompidou Málaga and the Málaga Collection of the Russian Museum of St. Petersburg (Colección del Museo Ruso de San Petersburgo), both opening in 2015, and a highly new excellent arts faculty at the University of Málaga, many younger artists are drawn to this town on Spain’s southern coast.
However, there aren’t yet many local galleries or creditors to assist these new artists. This led Cabanding to promote his work on Instagram, and he’s received a worldwide following as a result.
“Instagram is an exceptional device to expose your paintings,” said Cabanding. He prefers to promote his work through the platform, announcing that at the same time as he collaborates with galleries on indicates, he doesn’t want to be represented by one because it might suggest giving up a 50% reduction of his income.
He’s now not alone either, as other artists have migrated to the pretty visible platform in latest years, and collectors (particularly millennial art buyers) are following.
“I virtually came across him on Instagram,” said Daniel Hay. As a London-based totally collector of pop, road and urban art (together with works by way of Banksy, Roy Lichtenstein, and Andy Warhol), Hay has related with curators, galleries and dealers on Instagram earlier than, but Cabanding become the primary artist he contacted at once to shop for a chunk. “I assume it appears to be increasingly more common these days that humans are going directly to the supply, so to talk. Which, in case you building up dating with the artist, it’s surely a clearly great way of doing it.”